What the world needs right now are arena software competitions. Have all of the anti-virus and anti-malware software vendors show up, they all get the exact same equipment configured identically, and with every key stroke and click logged they compete to see who is better. Put them head to head defending their equipment against an independent group of hackers and virus writers.
This could easily be done for all security products hardware and software. You could also do the same thing with other hardware and software, virtualization performance come in and prove it. Storage performance prove it.
Bottom line is it is time we moved away from industries telling us how good they are and proving themselves instead.